NSA Communications

Social media pages with a decent following can still get dusty once in a while. Find out if your company pages need a bit of polishing.

Social media is a great way to share exciting news about your brand, from company announcements, to thought leadership and even people news. It’s also a neat way to develop your readership, community and potential leads.

But social media pages with a strong following can still need polishing up.

Here are the signs your pages need some TLC:

1. You haven’t posted in more than a week: active communities are the best communities. If you haven’t posted any new content for more than a week, it is time to re-assess your social media strategy. When users find your pages, you don’t want them to stumble across your pages and see and older post. They may think your page is not official or credible. According to Hootsuite, here is how often you should be posting in 2023:

• On Instagram, post between 3-7 times per week.
• On Facebook, post between 1 and 2 times a day.
• On Twitter, post between 1 and 5 Tweets a day.
• On LinkedIn, post between 1 and 5 times a day.

2. Your followers don’t reflect your target audience: quantity over quality, right? It’s all well and good to celebrate your 5 or 6 digit following, but just as important is what what you can do with that community. I once worked at a company that spent $$$ on a viral social media campaign which exponentially increased followers, only to be asked by the leadership team – what did we do with the community garnered from that campaign? The agency in charge of the campaign went blank. Social media campaigns should be growing your following but also driving traffic to your website and into the marketing funnel. How to keep your social media pages accountable

“there are no excuses not to use multimedia.”

3. Your website analytics don’t reflect much traffic from social media sources: when your following doesn’t particularly reflect the audience you are targeting, this can also show in our website analytics. So if traffic coming from social media pages are in the single digits this month, it might be time to restructure your social media strategy.

4. Your feed could be described as organised chaos: I’ve worked in companies where there is no shortage of content; this can be a blessing and a curse. There should be a clear connection between post types. If you are ranging between thought leadership, real-person stories and random news bites which are completely unrelated or thematically connected with each other (especially on visual channels like Instagram), it might be time to revamp your approach.

“social media is about being seen and more importantly; talked about.”

5. Users aren’t resharing your content:  social media is about being seen and more importantly; talked about. Awareness is great, but if users aren’t resharing your content or tagging their connections to see your content, it might be time for a quality assurance test on the content types being shared. Are you rehashing the same content or throwing everything to the wall to see what sticks? Your users will notice.

6. Your posts are missing multimedia, weblinks, hashtags and tags: this is what I would refer to as basic social media etiquette. Your content should be visually compelling, which means there are no excuses not to use multimedia (e.g. images, gifs, video), weblinks, hashtags, and tagging others within a post. Bonus points for emojis.

If your social media pages are in need of a makeover, NSA Communications can identify your pain points and make tailored recommendations. Find out more about how we can tell the story of your brand.